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我們的設(shè)計借鑒了這個想法哥钉，靈感來自于鳥群在遷徙中的行為瀑红，以及它們在一個非常特定的時刻——黃昏——在社區(qū)中移動的美麗剪影贼扩。
目標(biāo)是在視覺上達到和諧璧酣、美麗另焕、細(xì)膩的效果起驱。
能夠?qū)⑵放婆惆闀r刻的目的傳遞到包裝上鹊获。
視覺傳達了美好的情感燥撞，并期待著簡單快樂的小事迷帜。
構(gòu)建這些分享的場景戏锹，反思我們所經(jīng)歷的一天，成為了項目的主題荠察，因此包裝無疑會反復(fù)反映Minúscula Wines的雄心:突出小事的價值奈搜，那些離我們很近的東西，作為有意義的陪伴焕盟，我們所珍視的東西福咙。
“Instante瞬間”這個名字抓住了這一意圖，也突出了那一刻的火花般供，那一剎那栅告，椋鳥成群結(jié)隊地飛翔特奇，共同創(chuàng)造了一場美麗、獨特涵蔓、熱烈的空中芭蕾沧蛉。
一個溫暖的、略帶紅色的日落背景來增強了整個畫面層次感蟀思。
椋鳥群有一個奇特的現(xiàn)象：每只歐椋鳥都根據(jù)周圍六七個鄰居的運動來調(diào)整自己的運動——這一特征不受它們的數(shù)量和密度影響村刨。
盡可能少但適當(dāng)?shù)囊蛩厍宄乇磉_我們的想法撰茎。集體享受龄糊、美麗、和諧……微妙的不是一成不變的元素僻弹，而是伴隨著場景奢方，以一種神奇的爸舒、隱喻的材又、非常真實的方式描述了Minúscula葡萄酒的目的。
圖形采用同一種構(gòu)圖，一眼就能抓住觀眾的興趣都鸳，通過突出幾乎未被觸及的自然之美來激發(fā)更多關(guān)于葡萄酒的欲望和吸引力设哀。
將日落和黃昏與自然融合在一起象掖，實現(xiàn)表達了品牌的主張愿望。
Minúscula Wines Label Design by TSMGO
Luis Carlos Casero, promoter of Minúscula Wines, sought to capture moments. That his wines, without great oenological pretensions, should serve to enjoy life and accompany situations. What is vital and essential is the experience, the wine has to accompany, without monopolising, that magical second in which the conversation flows. That glass of wine at the end of the day to reflect on what has been experienced.
Wines conceived to enhance the value of everyday life – not to overshadow it, but simply to round it off.
Our proposal draws on this idea and is inspired by how flocks of birds act and behave in company and the beauty with which they move in community at a very specific moment: at dusk. Aesthetically beautiful, the flock frames this moment without stealing the limelight.
Objectives
Visually achieve a harmonious, beautiful, and delicate impact.
Be able to transfer the brand’s purpose of accompanying moments to the packaging.
Visual poetry which conveys good feelings and anticipates the pleasure of simplicity, of the little things.
Proposal
Framing these situations of sharing, of reflecting on the day we have experienced, became the leitmotif of the project, so that the packaging would undoubtedly and recurrently reflect the ambition of Minúscula Wines: to highlight the value of the little things, that which is close to us, as an accompaniment to what is meaningful and that which we hold dear.
Instante emerged as a name which captured this intention and also served to highlight that spark of the moment, that split second, when starlings, in a flock, take flight, and together create a beautiful, unique, and intense aerial ballet.
Synchronicity and subtle perfection are enhanced by framing a warm, reddish sunset which hints at a common form.
Siete amigos is a more mature proposal, one in which the wine evolves and requires a greater commitment in order to be enjoyed. Flocks of starlings are characterised by a curious phenomenon: each starling adjusts its movement depending on that of the seven neighbours surrounding it – a trait irrespective of their number and density.
Nature, once again, wisely opens the way.
GraphicSolution
Few but well dosed elements serve to clearly identify what we are proposing. Collective enjoyment, beauty, harmony… A typographic subtlety which is not the main element, but rather merely accompanies the scene which describes magically, metaphorically and in a very real way, the purpose for which Minúscula Wines are intended.
The graphic essence is summed up in a composition which captures the viewer’s interest at a glance, seeking to provoke the desire and attraction to know more about wine by highlighting the practically untouched beauty of nature.
Fusing sunset and dusk with nature, expressing a desire to group together and to collaborate.
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