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做了全球1ST廣告公司的老板都不如釀酒使他開(kāi)心!- TIM HAMILTON RUSSELL

作者:本站編輯      2023-01-06 20:19:34     57

做全球1st廣告的公司老板都不如釀酒開(kāi)心

HAMILTON RUSSELL

?全球首個(gè)廣告公司? ??

THE 1ST AD GLOBAL COMPANY

如果要問(wèn)你全球醉出名的廣告公司是誰(shuí)?

估計(jì)很多同學(xué)都會(huì)說(shuō):奧美暮孕。???

那如果再問(wèn)你一句奧美的母公司是誰(shuí)宋下?

很多同學(xué)也知道是WPP咙好。

那你知道WPP曾完成收購(gòu)了一次蛇吞象,并購(gòu)了創(chuàng)立于1864年的全球第一家廣告公司:J WALTER THOMPSON智威湯遜(簡(jiǎn)稱(chēng):JWT)嗎敢俭?

快樂(lè)源泉 - 葡萄酒

THE SOURCE OF HAPPIESS

TIM HAMILTON RUSSELL 1934 -2013

今天我們想要介紹的故事主人公便是JWT南非分公司創(chuàng)始人的TIM HAMILTON RUSSELL乱孩。

TIM 在上世紀(jì)70年代因?yàn)橥渡碛谀戏堑膹V告事業(yè)并創(chuàng)辦了JWT的南非分公司,令他收獲頗豐纽宇!可即便如此菲组,TIM似乎就是要尋找那個(gè)屬于他自己的“快樂(lè)源泉!”- 葡萄酒编苛!

以下是媒體對(duì)于TIM的兒子ANTHONY 也是現(xiàn)任莊主的采訪實(shí)錄藻着,ANTHONY回憶了父輩尋找“快樂(lè)源泉”的心酸以及心路歷程。我們似乎在他的表述中發(fā)現(xiàn)他父親即使做了全球第一個(gè)廣告公司的老板都不如釀酒開(kāi)心娜摇!

致敬-父輩

Record of Interview:Respect!

漢密爾頓拉塞爾酒莊始與我父親的滿(mǎn)腔熱情猩僧。70年代的他創(chuàng)立了J Walter Thompson廣告公司且取得巨大的成功,但他一直懷揣著一個(gè)釀酒的夢(mèng)想沿信。

他在斯泰倫博斯尋找種植葡萄的土地纲析,但要么太貴要么根本沒(méi)有可售的。他已經(jīng)尋找了很多年了组漏,于是他當(dāng)時(shí)的葡萄酒導(dǎo)師德索(Dezso Pongracz)建議他離開(kāi)傳統(tǒng)的葡萄酒種植區(qū)去遠(yuǎn)方尋找农浓。在德索的鼓勵(lì)下,我父親前往遙遠(yuǎn)的西開(kāi)普Bredasdorp做了一系列探索觅赊。

感謝上天的眷顧右蕊,不僅是因?yàn)榈滤饕睤ezso特別熱衷于黑皮諾葡萄酒,而且我父親也十分贊同去開(kāi)辟一個(gè)全新的產(chǎn)區(qū)的想法吮螺。我父親在赫瑪努斯有著悠久的家族史饶囚,可以追溯到我祖父在20世紀(jì)30年代來(lái)到這里,于二戰(zhàn)結(jié)束后在這里買(mǎi)了一套房子鸠补。所以我們和這個(gè)地區(qū)有著巨大的情感聯(lián)系萝风,這是我們現(xiàn)在正在出售的布雷瑪農(nóng)場(chǎng),就在哈瑪努斯的郊外,我父親去過(guò)并愛(ài)上了他规惰。這里對(duì)我父親而言意義重大且又距離又近睬塌,他會(huì)親自去挖開(kāi)土壤,對(duì)比這些開(kāi)挖出的風(fēng)土是否能夠滿(mǎn)足他們想要的種植的葡萄酒風(fēng)格歇万。

但是葡萄樹(shù)會(huì)長(zhǎng)出來(lái)嗎揩晴?這是一個(gè)全新的產(chǎn)區(qū),所有人都認(rèn)為他的決定是瘋狂的堕花。不過(guò)满戒,這里關(guān)鍵的特點(diǎn)是枚从,他非澄然模靠南,當(dāng)這里成為葡萄酒產(chǎn)區(qū)時(shí)榛狮,它將是整個(gè)非洲最凸顯的葡萄酒生產(chǎn)區(qū)很防。另外,更吸引我父親的是嫡靠,再往南就是歐洲生產(chǎn)優(yōu)質(zhì)葡萄酒的維度帶了志凿!我父親的理念就是為了嬌貴的葡萄找尋涼爽的氣候區(qū)域,事實(shí)證明杂飘,它奏效了疏形!這是一個(gè)令人難以置信的風(fēng)險(xiǎn)甚至是場(chǎng)賭博。在那個(gè)年代触咧,農(nóng)田并沒(méi)有現(xiàn)在那么昂貴且種地也有利于稅收的補(bǔ)貼衩凤,我父親在J Walter Thompson獲得了不錯(cuò)的成績(jī)和豐厚的收入從而使得他可以承擔(dān)在一個(gè)荒蕪之地取得成功所需要冒得巨大風(fēng)險(xiǎn)!

英文原版:

Hamilton Russell Vineyards began with a passion of my father’s. he was in advertising for Jay Walter Thompson very successfully in the 70s and had always wanted to farm. he looked in Stellenbosh for something the farms were either too expensive or not available and he spent many many years looking and his wine mentor at the time called Dezso Pongracz suggested he looked a little further field out of the conventional wine growing areas. they were doing research in Bredasdorp at the time and he encouraged my father to look further field and that was our stroke of good fortune not only with Dezso particularly keen on the idea of working with Pinot Noir but he liked the idea of finding somewhere new altogether. my father had a long family history with Hermanus, dating back to my grandfather coming here in the 1930s buying a house here just after the Second world War. so there was this enormous emotional connection with the area serendipitously this farm Braemar that we're on now was for sale just outside Hamanus my father visited it and fell in love with it. it was so close to a place of great meaning to him and he would he dug holes over it to see at the time not what sort of soil they're looking for the kind of wine style they wanted but would vines grow? this was a whole new area everyone thought he was mad to get involved. but the key features were very close to the sea further south at the time once it became a wine farm it would have been the most suddenly wine producer in all of Africa and being further south closer to the lines of latitude where fine wines were made in Europe it was something that attracted him. the whole thinking was cooler climate.Cooler climate for the noble great varieties. and as it turns out it worked incredibly well it was an incredible risk and quite a gamble. farmland was inexpensive in those days it was very tax efficient to go farming and my father was earning sufficient income very successfully at Jay Walter Thompson to take the risks involved in trying a completely new area and out of the way place.

每一個(gè)偉大的產(chǎn)品都離不開(kāi)人坡牛,而對(duì)于每一個(gè)人而言掸绞,TA所需要的不僅僅是天賦更重要的是積累!底層邏輯耕捞,基本盤(pán)對(duì)于每一個(gè)人而言都非常的重要衔掸,哪怕你能擁有一個(gè)IPHONE的雛形,但如果你沒(méi)有喬布斯那般驚人的毅力和過(guò)往的經(jīng)歷俺抽,你仍然無(wú)法創(chuàng)造出這個(gè)偉大的產(chǎn)品敞映!葡萄酒也是一樣的,風(fēng)土很重要磷斧,或者說(shuō)占據(jù)了一瓶偉大葡萄酒的60%以上甚至?xí)嗾裨福侨绻麤](méi)有釀酒師和其團(tuán)隊(duì)的精益求精,再好的土壤也成就不了可以傳承流芳百世的偉大藝術(shù)品瞳抓!

亨少結(jié)語(yǔ)

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